1. General Terms

1.1. This Privacy Policy describes how “ANIMALS DIGITAL” Ltd., Reg. No. 50203077271 (hereinafter also referred to as the “Data Controller”) collects, processes, and stores personal data obtained by www.sharkness.eu from its customers and from individuals visiting the website (hereinafter referred to as the “Data Subject” or “You”).

1.2. Personal data is any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing is any operation related to personal data, such as collection, recording, alteration, use, viewing, deletion, or destruction.

1.3. The Data Controller complies with the data processing principles set out in applicable legislation and is able to confirm that personal data is processed in accordance with current legislation.

2. Collection, Processing, and Storage of Personal Data

2.1. The Data Controller collects, processes, and stores personally identifiable information mainly through the online store’s website and email.

2.2. By visiting and using the services provided in the online store, You agree that any information provided will be used and managed in accordance with the purposes set out in this Privacy Policy.

2.3. The Data Subject is responsible for ensuring that the personal data submitted is correct, accurate, and complete. The deliberate provision of false information is considered a breach of our Privacy Policy. The Data Subject is obliged to immediately notify the Data Controller of any changes to the personal data submitted.

2.4. The Data Controller is not liable for any damages caused to the Data Subject or third parties resulting from the submission of false personal data.

3. Processing of Customers’ Personal Data

3.1. The Data Controller may process the following personal data:

• 3.1.1. First name, last name
• 3.1.2. Contact information (email address and/or phone number)
• 3.1.3. Transaction data (purchased goods, delivery address, price, payment information, etc.)
• 3.1.4. Any other information submitted to us during the purchase of services and goods offered on the website, or while communicating with us.

3.2. In addition to the above, the Data Controller has the right to verify the accuracy of the submitted data using publicly available registers.

3.3. The legal basis for the processing of personal data is Article 6(1)(a), (b), (c), and

(f) of the General Data Protection Regulation:
a) the data subject has given consent to the processing of their personal data for one or more specific purposes;

b) processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract;

c) processing is necessary for compliance with a legal obligation to which the controller is subject;

f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

3.4. The Data Controller stores and processes the Data Subject’s personal data for as long as at least one of the following criteria applies:

• 3.4.1. The personal data is necessary for the purposes for which it was collected;
• 3.4.2. As long as, in accordance with the procedures set out in external legislation, the Data Controller and/or the Data Subject may exercise their legitimate interests, such as filing objections or bringing or pursuing a claim in court;
• 3.4.3. As long as there is a legal obligation to retain the data, such as under the Accounting Law;
• 3.4.4. As long as the Data Subject’s consent to the relevant processing of personal data remains valid, provided there is no other legal basis for the processing of personal data.

Once the circumstances referred to in this clause cease to exist, the retention period for the Data Subject’s personal data also ends, and all relevant personal data is irrevocably deleted from computer systems and from electronic and/or paper documents containing the relevant personal data, or such documents are anonymized.

3.5. In order to fulfill our obligations to You, the Data Controller has the right to transfer Your personal data to partners and data processors who carry out the necessary data processing on our behalf, such as accountants, courier services, etc. The data processor is a controller of personal data. Payment processing is provided by the payment platform makecommerce.lv; therefore, our company transfers the personal data necessary for payment processing to the platform’s owner, Maksekeskus AS.

Upon request, we may transfer Your personal data to state and law enforcement authorities, if necessary, in order to protect our legal interests by preparing, submitting, and defending legal claims.

3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.

4. Rights of the Data Subject

4.1. In accordance with the General Data Protection Regulation and the legislation of the Republic of Latvia, You have the right to:

• 4.1.1. Access your personal data, receive information about its processing, as well as request a copy of your personal data in electronic format and the right to have this data transferred to another controller (data portability);
• 4.1.2. Request the correction of inaccurate, incorrect, or incomplete personal data;
• 4.1.3. Delete your personal data (“the right to be forgotten”), except in cases where the law requires the data to be retained;
• 4.1.4. Withdraw your previously given consent to the processing of personal data;
• 4.1.5. Restrict the processing of your data — the right to request that we temporarily completely stop processing all of your personal data;
• 4.1.6. Contact the Data State Inspectorate.

You may submit a request to exercise your rights by sending an e-mail to our customer support service at info@sharkness.eu.

5. Final Provisions

5.1. This Privacy Policy has been developed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the laws of the Republic of Latvia and the European Union currently in force.

5.2. The Data Controller has the right to make changes or additions to the Privacy Policy at any time and without prior notice. Amendments take effect upon their publication on the website www.sharkness.com.